Last month I participated in the Supply Chain Case
Competition here at Rutgers University. I worked like a crazy person through the last week of October on this
thing, and let me tell you, it was an amazing experience, and blew away all my
expectations. It set me a few days back
in my classwork, but it was worth it. I'm proud of everything my team accomplished in our participation in
this event.
Here is a picture of the RBS Team with the judges, the
moderator and Prof. Lei! Standing to
the right of me are Dinesh, Selim and Kevin. Click to see it larger...
It all started when I got the e-mail from Mark (he's the
president of the supply chain club) looking for people to be on the team. I worked with him last semester on the
supply chain mini consulting project for AmeriSource Bergen, so he knew I would
be up for anything supply-chain related.
I put my name into the hat, and to my surprise I was
selected. I really thought that some
others would beat me to it, particularly some of the more hungry first-year
students. The team turned out to be me,
Kevin, Dinesh and Selim. Kevin's a
part-time MBA student studying Supply Chain here at RBS, and Dinesh and Selim
are both PhD students. All sharp guys.
We met on Friday to do a study session ... to talk about
what kind of analytical tools we should familiarize ourselves with, what the
judges would be expecting, and what the other competing schools would be
doing. Sandy Becker, a professor here
at RBS, gave us a whole bunch of great of tips and advice... it was good
advice, and if we had gone back over our notes from that session when we were
busy crafting our presentation, it would have helped our standing a great deal.
Then Tuesday I hunted down Corinne and got my hands on the
case. It turned out to be about
implementing RFID at Metro. Not what I
expected, but IT is one of my strong suits and I was pretty comfortable with
the material. I went to sleep that
night reading the case and thinking about what Metro should do... whether they
should implement case-level tagging, or expand their current pallet-level
tagging project.
We got together all day Wednesday and did the case
together. It was just four guys on the
Busch campus, two markers, one whiteboard and a whole lot of operations
talk. More than any sane person should
ever do in a single sitting. We spent
all day hashing over the issues in the 25-page case. We talked about everything. Information systems, technology costs, rollout plans, distribution
center strategy, inventory management strategies, policies for perishable
goods, floor space, point-of-sale data, relationships with suppliers and
customers, privacy issues, international standards for data exchange and its
implications on RFID rollouts, distribution costs, micro-deliveries and milk
runs, disco music (just seeing if you're still awake!), price negotiations with
suppliers, the company's financial situation and a dozen other topics related
to the problem at hand.
We broke for lunch then went back at it for a while. By this time we had a pretty good idea of
what direction we were headed in. I
gave Kevin a ride back to Newark where we both had class that evening.
Thursday we re-convened in Newark and picked up where we
left off. We talked about a lot of
stuff, and started crafting our recommendations and solutions for Metro. That afternoon, we performed a bunch of
cost-benefit analyses for a host of possible scenarios. That took quite a long time, due to the many
assumptions we had to make to compensate for incomplete information. We disagreed for a long time about whether
to upgrade Metro from Gen1 tags to Gen2. I was dead against it for a while, but they won me over with some sound
arguments. Hah, I was ready to drop the
whole thing, but they made me keep discussing it until they were really 100%
certain they had won me over. Just to
keep team unity, and to show that they had a lot of respect for my
opinions. Thanks guys :P
On Friday it was go-time. I put on my best threads and went to Livingston campus to participate in
the competition. I was a bit nervous..
there were some great b-schools coming to Rutgers to compete. From out-of-state we were hosting Penn
State, NYU and my own alma mater Lehigh. Some local schools also participated - Rutgers Engineering and NJIT.
The event was organized by the Center for Supply Chain
Management at Rutgers, and held at the Rutgers Business School in New
Brunswick. The judges were all senior
supply chain executives for big Fortune 500 firms based in and around NJ! Like, wow. Each one of them at some point in the night stopped everything to take a
phone call and politely tell the CEO’s or CFO’s of companies like AstraZeneca,
AmeriSource Bergen, and Schering-Plough, that they were busy right now, and
they’d call them back in an hour… just so they could spend this time on
us. It amazes me that so many important
people sacrificed half a day out of their incredibly busy schedules to help
create this learning experience for all the teams. They showed us a great deal of respect, and we returned the
sentiment very much in kind.
Dinesh, who stepped up to be our leader and spokesperson, went
up to draw our position out of a hat. He picked 6. We would go
last. This gave us a bunch of extra
time to prepare and fine-tune our presentation. We used the time well, to run through the presentation several
times and work on our poise, timing, flow and energy. This might have been the most valuable part of the experience for
some of the group - I watched everyone in the team make big improvements, and I
was no exception. Presenting is a
skill, and I used this opportunity to practice it.
Since we went last, we missed the opportunity to see the
other 5 schools present their solutions, and that's unfortunate... apparently
the other groups looked at this problem through a very wide variety of lenses,
the engineering schools in particular. The teams were all over the place in their analyses... but with so many
different variables in play in this particular situation, this was really
inevitable.
So, we went in there and presented. I opened, and did my best to fire up the
group with my energy, and set the pace and tone for the rest of the
presentation. That was my job. Dinesh had great confidence, and Kevin had
great poise. Selim had the best command
of some of the minutiae of the analysis. I discussed the current situation, the problem, and some of the key
facts that would govern our analysis. I
knew that Dinesh and Selim would do the best job in presenting the analytical
issues and solutions; that really is their strong suit as PhD’s, so it was
understood that they would take that part of the presentation. Kevin went into detail on some specifics on
other opportunities to improve Metro that were not directly related to RFID -
and really nailed it. We explored a lot
of great options that no other team even thought of.
When the Q&A session came, I jumped in on a lot of the
questions - mostly clarifications on some of the more unique ideas unrelated to
RFID we had presented. I know I scored
some big points talking about negotiating price leverage with suppliers and
balancing the high ROI of case-level RFID tagging with the company's current
financial status. I tried to prompt
Dinesh to repeat some of the amazing things he said in our informal
conversations, when a related question popped up… he’s really got a talent for
articulating some of the more nuanced aspects of operations management, and I
wanted him to showcase that talent… but he let the rest of us field a lot of
the questions instead.
After our performance, all the teams adjourned to the
staging area and Prof. Smouther hosted a quick feedback session with all the
teams, letting us talk about our experience and how they could make it better
next year.
The judges took the time to choose a winner. They took about forty minutes, so that is a
compliment to all of the teams involved. It was a close race... we all did well, and each team had some big
strengths. They brought us back in to
announce the winners - it was Penn State. Then we got a cool plaque and our pictures taken, and finally we could
adjourn to dinner!
Each team took the opportunity to network with the judges,
professors, and other schools teams during dinner. Then a few judges were kind enough to take our team aside and
give us a detailed critique of our performance.
From what they told us, we could have done some things
better - organization of ideas, better flow of information from the conclusion
to the supporting evidence and back to the conclusion... We solved the hell out of the problem, and
had some really strong analysis, and we honed in on all the important factors..
we presented a complete, comprehensive solution, but we failed to build the
most compelling case possible to support it. And we came up with a lot of good ideas for improvements unrelated to
RFID. We had the data analysis down,
but it wasn't organized and presented in the best possible way. This is what gave Penn State the win – they
had it set up to go Bam, Bam, Bam… Solution, Reasoning, Solution. NYU got props for the best polish... I heard
that their presentation was perfectly choreographed - certainly some polish
could not have hurt our group!
It was an amazing experience. I learned so much. Seriously. I stayed there until
like 7, soaking up knowledge, advice and wisdom from the judges. Also the food was excellent! Then I got out of there and celebrated my
victory, because it was a victory. I
had a great experience and learned more in three days then I usually do in two
weeks. Would buy again. Just another great experience I have Rutgers to thank for.
Some specifics lessons I learned… the dry operations stuff
aside…
* Don't read the
Slides! (Executives already know how to
read) Talk about the subject material
related to the slide, but let them absorb the information from the screen on
their own. If this means pausing for 10
seconds while they read the thing, that's OK.
* Get to the point
in the first slide! Time is valuable,
especially if it's the CEO or board of directors you're talking to. They may just cut you off after 5 minutes,
so that's why you need to put the answer up front. Maybe you'll have time to explain how you got that answer, but
maybe you won't! Prepare for both
scenarios.
* Don't waste the
judges' time by repeating a bunch of facts they already know. We did this even though we knew it was
wrong, just in case we presented first... stupid mistake.
* Bring it full
circle. Finish right where you
started. Give them a sense of closure,
completeness, and thoroughness. Even if
it is a huge complex problem like the one we had, find the strength within to
ignore all that other stuff that isn't Important with a capital I. Leaders need to show confidence and
certainty, while acknowledging that we live in an uncertain world.
* Don't read the
Slides! (this is pretty important!)
* Back up everything
you recommend with raw data, and outline the relationship between the two as
clear as possible.
* Explore all the
options, and quickly explain why you rejected them. Show them you did your due diligence.
* Something we did
right - consider the financial position of the company. This is something that scored us big points,
and surprisingly no other team did this. It doesn't matter if we recommend spending a bunch of money on
something... if the company isn't in a financial position to follow through,
it's a waste of time. Also, it's
imperative you sell the CFO on whatever proposal you have, because you need
their buy-in to make your project fly, or you just plain won’t get funding.
* Have the data
ready to pull up in case they want to dig deeper. They probably will (though in this case, they didn't).
* Don’t read the
slides! (This is really, really
important!)
* It is OK to make
assumptions if you have incomplete information. And get used to it, because in the real world you NEVER have
complete information! Just document
them, double-check them to make sure they are realistic, and be ready to
explain them. Remember, you don’t need
ALL the information, you just need ENOUGH to make a good decision.